Media training in Wales
Realistic media training for leaders, spokespeople and communications teams across Wales – in Cardiff, Swansea, Newport, north Wales or online – from a journalist who has asked the tough questions for real.
Learn from the other side of the microphone
For nearly two decades Rob Osborne was a correspondent and presenter for ITV News, presenting Sharp End and Wales This Week, and sat on the newsroom's executive deciding what made the news. He was named Welsh Journalist of the Year and three times Welsh TV Journalist of the Year, and has since commented for Sky News, LBC, Times Radio and RTÉ.
His Think Like a Journalist® approach doesn't just teach people what to say – it teaches them how journalists think: what makes a story, which question is coming next and why, and how to land a message under pressure.
"What a refreshing way to provide media training that was authentic, inspiring and thought provoking!" – Head of Communications, public-sector client
What's included
Filmed TV, radio and print interview practice
Tough-question and crisis-scenario rehearsal
How newsrooms decide what's a story – and how to pitch yours
Clear, practical feedback for every participant
Sessions for individuals, leadership teams and groups
Who it's for
Chief executives, senior leaders, clinicians and researchers, charity spokespeople and communications teams across the public, private and third sectors.
"He inspired a confidence in the audience that the media and putting yourself and your message out there is not something to be feared, but embraced." – Head of Communications, public-sector client
Media consultancy
Beyond training, Rob advises organisations on media strategy, story-finding and crisis handling – helping comms teams see their organisation the way a newsroom does.
FAQs
Where do you deliver training?
Anywhere in Wales, at your venue, or online. Rob also trains teams in London and works with organisations internationally.
How long is a session?
From a half-day masterclass to full-day filmed training, tailored to your team.
Can you prepare us for a specific interview or crisis?
Yes – short-notice preparation is available.
Do you train in groups?
Yes – from one-to-one coaching to full-team masterclasses. See also Media Consultancy & Training and conference hosting in Wales.
Ready to prepare your team?
Tell me who needs training and when. I reply personally to every enquiry.